About us – EU Winery

EU Winery - Your Wine Experience

Our mission is not only to provide wine products that perfectly align with Vietnamese tastes but also to cultivate a culture of wine appreciation among the majority of Vietnamese consumers, an ethos we refer to as the 'wine experience.' The fundamental pillars guiding our entry into the Vietnamese market are encapsulated in the terms 'P' and 'Q,' symbolizing Price and Quality.

Price is not necessarily an indication of overall quality, and may not dictate whether or not you’re going to personally enjoy it. At EU Winery, we concentrate on the premium wine category segment, which represents the true essence of high-quality winemaking.

Quality wines should be consistent in their characteristics, reflecting the winemaker’s skill and the vineyard’s attributes across different vintages. However, it’s important to note that individual preferences play a significant role in defining the quality of wine.

Mission

We not only bring wine to the Vietnamese people but also provide an immersive experience. Our mission is to share the beauty and cultural richness of European winemaking with the taste of Vietnamese. Rooted in centuries of tradition, European wines embody the essence of Europe’s diverse terroirs, offering a journey through the continent’s vineyards and winemaking heritage.

Strategy

We embrace a sustainable business strategy, focusing on mid and high-end market segments. We select high-quality products at reasonable prices and guide customers in their consumption by sharing experiences about wine.

Vision

Our vision is to emerge as a professional wine distributor in the Vietnamese market. We aspire to bring wine to all segments of Vietnamese consumers. Our commitment lies in the careful selection of each product directly from European wine producers. With our expertise in pairing wine with flavorful Vietnamese cuisine, we aim to be the go-to destination for every Vietnamese individual savoring the experience of each glass of wine.”

Our Values

We view our relationships with distributors and retailers as partnerships. Through collaboration with wineries, we seek to build mutually beneficial relationships that contribute to the success of all involved.

EU Winery - Map of Europe

Old World maps feature locations in Europe that have been making wine for thousands of years. New World maps feature wine regions across the world outside of Europe —these locations are more technology-forward and typically name their wines by the grape variety.